Rivalry, a top sports betting and online gambling brand for Millennial and Gen Z audiences reveals a new standalone daily fantasy sports app for the 2023-24 NBA season. The app debuts in a partnership with Low6, a prominent gamification innovator. Titled Rivalry Ultimate Fan, the app is free-to-play which dives into the trading card game and pack openings.
It should be noted that Rivalry is a leading sports betting and media company offering fully regulated online wagering on esports, traditional sports, and casinos for the next generation of fans. It is currently operational in more than 20 countries, including a license for the Isle of Man since 2018, a sports bookmaker permit in Australia, and an iGaming license in Ontario, Canada.
Unveiling the Standalone Fantasy Sports App
Steven Salz, Co-Founder and CEO of the gambling operator, noted that Rivalry Ultimate Fan follows its Gen Z playbook to the world of fantasy sports and engages the next generation of basketball fans. He said that by expanding into the traditional sports segment, the operator is able to launch a unique betting experience, such as the new app coming in conjunction with Low6.
Rivalry Ultimate Fan is a free-to-play fantasy basketball game that adopts the latest trends of trading card games and pack openings. Players will be able to open digital card packs of NBA players to create line-ups, compete in weekly tournaments, and win a number of prizes. This includes NBA merchandise, gift cards, and redeemable promotions on the firm’s iGaming site.
Additionally, the operator will issue a collection of physical Booster Packs coming with custom-illustrated trading cards of NBA athletes. The company’s original IP, and more with QR codes to claim further prizes, including “The Big Baller”, a 1-of-1 holographic card which will give a lucky player two tickets to the 2024 NBA Finals. Making the pack opening even more exciting to fans.
But that is not all, as the company also plans on revamping outdated and neglected basketball courts. Users will be allowed to submit their local court to be refurbished. Meanwhile, Rivalry Ultimate Fan will be available on iOS and Android mobile devices via its Isle of Man markets, and the operator will look into expanding other free-to-play offerings to new regions.
Advancing its Digital Offerings
Earlier this year, the popular sportsbook and iGaming platform for Millennials and Gen Z bettors made some improvements to its services. The company introduced an eSports same-game parlay product allowing players to combine bets in a single digital sports match for a better payout. Its Same Game Combos is available for games like League of Legends, Counter-Strike, and Dota 2.
Another example of boosting its online offerings is the launching of its cutting-edge Casino.exe on its iOS mobile app in Ontario which occurred in September 2023. Now, players in Ontario, Canada, where the company runs iGaming, can access its Casino.exe via the operator’s iOS mobile app. On top of that, the firm debuted eight new gaming titles.
Source: “Rivalry Releases Fantasy Basketball App for 2023-24 NBA Season in Partnership with Low6” Rivalry, November 14, 2023