A few days ago, leading online betting and casino operator Betway, reported that it has inked a collaboration with the National Bank Open presented by Rogers in Toronto. Via the deal, the tournament has been added to the gaming brand’s portfolio of tennis sponsorships. Also, the agreement, makes the operator the official betting partner to the contest.
This year’s edition of the ATP Master 1000 tournament has already started on August 5, 2023, and will run through August 13, 2023, at the Sobey Stadium. The facility has a capacity of 10,800, while the final will be hosted at Centre Court. The competition is set to bring plenty of excitement for fans and bettors with more world-class players coming to participate.
Agreeing Multi-Year Partnership
As per the terms of the multi-year agreement, the gambling operator will gain high-profile courtside visibility on the back wall throughout the Sobeys Stadium complex, during the eight days of the tournament. Fans will be able to watch World Number 1 Carlos Alcaraz play in Toronto for the first time, and his debut match will be on Wednesday, August 9, 2023.
Anthony Werkman, CEO of the gambling brand, welcomed National Bank Open to the operator’s family of global tennis sponsorships. He added that the competition is one of rich history and is a fan-favourite for tennis enthusiasts, which is why the operator is very excited to partner with the event. The goal is for the brand to be the number one wagering brand in tennis.
Chief Commercial Officer for Tennis Canada, Rob Swann, commented that the organization is pleased to have teamed up with the operator and welcomes it to its exceptional group of corporate partners. He added that Tennis Canada is now eager to work closed with the betting brand as part of the multi-year deal, as the two will deliver riveting events for fans.
The gambling operator is already one of the leading brands when it comes to tennis as the company has partnered with 12 tournaments worldwide on the ATP Tour. This includes Miami Open, Rio Open and Hamburg European Open. The brand is also prominent in other sports leagues and teams, such as the Premier League, La Liga, Cricket, and in the NBA and NHL.
Available in Ontario
Ontarians who are interested in using Betway’s online casino and sports betting services will be glad to learn that the operator is one of the provincially licensed brands in the province. Its entry into the province was official on August 1, 2022. After getting its approval from the Alcohol and Gaming Commission of Ontario, it transitioned from the grey sector to the legal one.
It should be mentioned that the province’s regulated sector for iGaming is the first of its kind in Canada and it has been a major attraction for players and operators. For Q1 of 2023-2024, the province generated a betting volume of CA$14 billion, which delivered CA$545 million in gaming gains. There were 46 operators online, running a total of 71 gaming websites.
Source: “Betway add National Bank Open to their tennis portfolio” Betway Group, August 4, 2023