New York’s mobile sports betting apps are again nine as Bally Bet has finally come back online in the Empire State. The company made its return this week, and during the downtime, it partnered with Kambi Group to provide it with a revamped sports betting platform. But that is not all, as the app now also touts a new player account management platform by White Hat Gaming.
Bally Bet is one of the nine licensed New York operators able to offer and accept online sports bets legally in the Empire State. The market kicked off on January 8, 2022, and the company was the last to go online in the market, several months after its launch. This June, it announced it was going offline to revamp its offerings and have another go at the sector.
Renewing Sports Betting in New York
After the revamp, the sportsbook has the highly efficient operations of White Hat Gaming’s Player Account Management platform. PAM features a renowned and innovative Traveling Walet Functionality, allowing users to access their account balances, bonuses, and loyalty offers, across multiple states for a simplified user experience.
On top of the new PAM platform, the sportsbook app will now include CRM marketing support, a proprietary cashier, additional payment methods and options, 24/7 customer support and a comprehensive range of player-protecting tools. With the new additions, the bookmaker is hopeful that it will strengthen its online footprint in a highly competitive market.
In a statement, Phil Gelvan, CEO of White Hat Gaming commented that the integration of the provider’s PAM platform to Bally in six states in under three months was an amazing achievement. He added that the launch spoke volumes about the supplier’s ability to move quickly in the gambling industry and provide operators with the tech stack for a quick and smooth transition.
Robeson Reeves, CEO at Bally’s complemented WHG and said the collaboration accelerated the company’s growth strategy while looking to bolster its digital footprint as well as retail presence. He added that the operator will reveal more launches in the coming weeks, as the firm is on its mission to become a leading, full-service, vertically integrated casinos and resorts, and iGaming company.
Chasing Downstate Casino
In the meantime, Bally’s Corporation is looking to expand its land-based positions as it pursues a full-scale commercial gaming license in downstate New York. For its proposed project in The Bronx, the company acquired Trump Golf Links at Ferry Point from the Trump Organization. It was reported that the deal was worth tens of millions of American dollars.
But in order to get its hand on one of the three available permits, the company would need to overcome some serious competition. This includes Las Vegas Sands which wants to build an integrated casino resort at Nassau Veterans Memorial Coliseum, Long Island. The company saw the New York State Supreme Court put a hold on a decision to block the lease of the property.
Source: Lucas, Grant “Bally Bet Makes Its New York Return with Upgraded Tools from New Partners” PlayNY, November 15, 2023