Atlantic Lottery Corporation is expanding its catalogue of eInstants, as the Crown agency partners with leading iGaming supplier, NeoGames Studio. As part of the deal, the leading provider of digital lottery and gambling solutions has launched premium eInstants with ALC. Thus, helping it bolster its presence in the Canadian regulated market.
NeoGames is a technology-driven distributor of iLottery and iGaming solutions and services for regulated lotteries and gambling operators. It offers a full-service suite of solutions, including a proprietary technology platform, two expert game studios, one for lottery and one for gaming with an impressive portfolio of games, and several value-added services.
Terms of the Partnership
The agreement has been facilitated by NeoPollard Interactive and has allowed ALC to implement titles from a rich library of content by NeoGames Studios. The corporation can now take advantage of a renowned portfolio of acclaimed and top-performing games. The deal is also the first entirely online content collaboration for the studio in the Great White North.
Additionally, the Crown and the gaming provider will cooperate on creating a roadmap of future games and technological innovation. Thanks to the most current and innovative products from the provider, it is expected that Atlantic players will experience an enhanced online gambling experience on the ALC.ca platform, which is the only regulated iGaming website in the region.
Hili Shakked, Managing Director of the studio commented that the collaboration is the first content-only agreement for the company in Canada. In his words, it highlights the firm’s devotion to delivering advanced solutions that meet the unique needs of players. He is optimistic, that the company’s games such as Desert Fantasy will be warmly welcomed by ALC players.
ALC’s Director of iGaming, Robert Lalonde remarked that the Crown corporation is eager to debut games from the provider’s cutting-edge library and bolster its internet gaming experience for players. He added that via the deal, ALC will attempt to enhance game content and broaden its appeal to bettors, while remaining committed to responsible gambling habits.
Latest by ALC
Recently, ALC shared its concerns regarding the more and more prevalent online gambling ads across the country and the Atlantic region. This was in connection to two large banners of Bet99 at a YQM Country Festival in New Brunswick. The Ontario operator’s activity in the province is unlawful, and many locals are not aware of it when playing on the site.
Earlier in the summer, the Atlantic Lottery helped Newfoundland and Labrador launch its first regulated platform for iGaming. The digital casino offerings in the province are available via ALC’s website. Newfoundland and Labrador is the only Canadian jurisdiction where there are no land-based casinos, but now its residents can enjoy iGaming from the comfort of their homes.
Source: “NeoGames Studio launches its eInstant games with Atlantic Lottery in Canada” GlobeNewswire, September 28, 2023